Holm Freight moves pallets for retailers across Scandinavia and the Baltics. Its network had grown one depot at a time, and every new contract added kilometres. We spent six months with the founders to redraw the map: which depots to keep, which to close and where to open two hubs.
Client
Holm Freight
Sector
Freight and logistics
Year
2024
Duration
6 months
Lead partner
Jonas Brekke
Team
3 people
Payback
on the new network
Kilometres per pallet
in the first year
Deliveries on time
from 88%
/The situation
Eleven depots, no network. Each depot had been opened for one customer and never closed. Trucks crossed each other on the same roads, half empty, and margins fell with every new contract. The founders were about to sign the lease for a twelfth site.
/Where the days went
One pallet, from pickup to delivery.
10days
Work on the order
2days
Waiting
5days
On the road
3days
Measured on 300 pallets in September 2023, then on 300 pallets in September 2024. Each square is one day.
/What we did
Six months, three steps.
Diagnose
Weeks 1 to 2
We rode in the trucks, mapped every lane and priced each depot by the pallets it really handled. Four of the eleven sites carried less than a tenth of the volume.
Decide
Weeks 3 to 6
Three maps went to the board: keep all eleven depots, close four, or rebuild around two hubs. We recommended the hubs, with a payback the bank could check.
Deliver
Months 2 to 6
We moved customers lane by lane, closed three depots, opened two hubs and set up the planning desk that now routes every truck.
/The numbers
Before and after.
Kilometres per pallet
Before412 km
After338 km
Deliveries on time
Before88%
After97%
Trucks on the road
Before64
After52
Depots and hubs
Before11
After10
“We had grown by saying yes to every customer. Linden showed us the map we had drawn by accident, and helped us draw a better one.”
PH
Per Holm
Founder, Holm Freight
Listen to Per Holm
Per said
0:38 · voice note from the board meeting
Mapping every lane, week 2
Board review, week 6
The new hub office, Gothenburg
/On this case
Jonas Brekke
Lead partner
Henrik Aas
Operations
+1
One consultant
On site, two days a week
/Next case
From one city to three countries, with the same margin.
Kaira Clinics
·
Growth
·
2025
Read the case
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