Kaira Clinics runs dental practices built on one idea: good care, close to home, without the wait. After six years in Copenhagen, the founders wanted to grow abroad without losing the margin that pays for it. We spent eighteen months with them, from the first market study to the third opening.
Client
Kaira Clinics
Sector
Dental care
Year
2025
Duration
18 months
Lead partner
Marta Vos
Team
5 people
New countries
Sweden, Norway, Finland
Operating margin
same as before
Clinics opened
in eighteen months
/The situation
One city, one way of working. Everything ran through the founders: hiring, prices, the schedule of every chair. Two earlier openings outside Copenhagen had lost money for a year. The board wanted growth, the founders wanted proof it would not break the clinics.
/Where the days went
One patient, from first call to treatment.
16days
Work on the order
3days
Waiting
10days
On the road
3days
Measured on 200 patients in the first new clinic, at opening and six months later. Each square is one day.
/What we did
Eighteen months, three steps.
Diagnose
Month 1
We sat at the front desk, priced each treatment by chair hour and compared twelve cities on demand, rent and wages. Three markets stood out.
Decide
Months 2 to 3
One playbook for every new clinic: the same rooms, the same schedule, the same software, with prices set city by city. The board approved three countries, in order.
Deliver
Months 4 to 18
We opened the first clinic with the team, wrote down everything that went wrong, and handed a tested playbook to the managers who opened the next ten.
/The numbers
Before and after.
Days to a first appointment
Before9
After3
Chairs in use
Before71%
After86%
Operating margin
Before24%
After24%
Clinics
Before4
After15
“We wanted to grow without becoming a chain that makes people wait. Linden helped us write the playbook, then stayed until the third country opened.”
SL
Sofie Lund
Co-founder, Kaira Clinics
Listen to Sofie Lund
Sofie said
0:51 · voice note from the Stockholm opening
Waiting room, Stockholm clinic
Managers’ day, Copenhagen
Board review, month 3
/On this case
Marta Vos
Lead partner
Jonas Brekke
Board and leadership
+3
Three consultants
One in each country
/Previous case
A new hub network that paid for itself in 14 months.
Holm Freight
·
Strategy
·
2024
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